Name Kayley Cartwright Class time: MWF 12pm
KEEP THIS TO 1-3 – PAGES LONG (EXCLUDING REFERENCE PAGE)
Author: Baase
Date of Publication: 2008
Book: “A Gift of Fire”
Sections read: 4.1,4.2,4.3,4.3.1,4.3.2
1. (Knowledge)Tell three interesting elements of this chapter:
a. “A trademark is a symbol that identifies a product and/or the company that produces it. Companies may register trademarks with the government in order to protect ownership and control use of their trademarks.” (p.198)
b. “The first U.S. copyright law, passed in 1790, covered books, maps, and charts and protected them for 14 years. Congress later extended the law to cover new technologies: photography, sound recording, and movies.” (p.203)
c. “Through both lawsuits and lobbying, the intellectual-property industries have delayed, restricted, or prevented services, devices, technologies, and software that make copying easy and that people are likely to use widely in ways that infringe copyrights, although they may also have legal uses.” (p.214)
2. (Comprehension) Summarize what is being discussed within this chapter?
Although you may not be aware but copyright laws are a part of almost everything we do. Many of the products available on the Internet are covered under strict copyright laws. “Unauthorized copying and sharing of music, and now video, continue at a huge rate on the Web. Music sales have steadily dropped since about 2000. Undoubtedly, entertainment companies are losing income and potential income they could earn from their intellectual; property.” (p.212) While people think that is it okay to illegally share music files on the Internet, but really it is hurting the music companies and the artists who created the music.
3. (Application) Name a specific example or NEW solution for this type of problem/similar situation in society or that you have experienced – BE SPECIFIC AND EXPLAIN?
There are many new technologies in the world that allow us to do many things we weren’t able to do in the past. One of these things was to be able to watch television on our mobile phones. Almost everyone today owns a cell phone compared to fifteen years ago when cell phones were not as popular or had the ability to do the things they can do today. A company named OPTUS wants to record football games and broadcast the recording to cell phone users that would want to view the games. The American Football League (AFL) and the National Rugby League (NRL) are trying to stop OPTUS for recording the games because it interferes with the Copyright Act.
http://www.smh.com.au/business/optus-tests-copyright-law-over-mobile-recording-of-sport-20111013-1ln5p.html
4. (Analysis)Address ANY that apply. How can you compare one of the situations in this chapter to something that does not relate to computers, technology, or the Internet? Be sure to reference the chapter and your solution. What ideas NEW can you add to the issue that is being presented within the reading? Try to connect what you have by reading this article and how it applies to the stages in Bloom's taxonomy in 2 full sentences.
“The entertainment industry pushed hard for laws and industry agreements to require that makers of PCs and digital recorders and players build copy-protection mechanisms into their products.” (p. 215) File sharing and the ability to download music for free greatly affects the music industry. Even though music can be bought for a cheap price people still want to get their favorite songs for free. Even is a person purchases a CD in the store they can still make copies of the CD to give to their friends. This allows for multiple people to have the CD while it was only purchased once. The same scenario can happen if the CD was bought digitally through an online store of iTunes. “As an alternative to banning media and devices that increase the likelihood of copyright infringement, several governments, including most in the European Union, tax digital media and equipment to pay copyright holders for losses expected from unauthorized copying.” (p.215)
5. (Synthesis) Address all that apply. Do you agree with what is being said within the article (Why/Why not? Back up with FACTS)? What new conclusions can you draw about this (or other topics) after reading this material?
Baase makes many good points throughout the first few sections of chapter four. “ The buyer of a software package is buying only a copy of it or a license to use the software. When we buy a movie on digital video disc (DVD), we are buying one copy with the right to watch it but not to play it in a public venue or charge a fee.” (p.199) Although we are able to buy a copy of a movie and be able to watch it, we do not own the rights to the movies just buy paying for the DVD. The company it letting us buy a copy of the movie to be able to view whenever we want but the company still owns the rights. Copyrights are able to allow the company to do this. “Movie and music companies pursue enforcement actions against pirate sites.” (p.213)
6. (Evaluation) Address all that apply. Judge whether or not this topic is relevant in today’s society? Evaluate why you are viewing the topic in this manner based on your experiences. What ethical evaluations (see Chap1-1.4 for exp of Ethics) or decisions were made/can be assumed from this chapter? What new ideas will you make after reading this chapter?
The issue of intellectual property and copyrights are extremely relevant in today’s society. Many people are breaking company’s copyright laws when it comes to file sharing and making copies of music. The same issue comes up with pirating movies and software programs. Many people do not know the legal trouble they can get into for participating in one of these activities. While people still continue to file share many companies are trying to come up with new ideas and ways to make it harder for people to easily share their digital product.
References
Baase, Sara. A Gift of Fire. 3rd. Upper Saddle River, NJ: Pearson Prentice Hall, 2008. 1-34. Print.
http://www.smh.com.au/business/optus-tests-copyright-law-over-mobile-recording-of-sport-20111013-1ln5p.html
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